Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the advertising creatives and landing pages for the advertiser. This direction will be intended to smooth out the online ad buying and selling process while attempting to get the best return on investment for both the business advertising on Google AdWords, and the publisher selling ad space via Google AdSense.

Read more on how Google intends to help advertisers and publishers to optimize Adwords Adsense campaigns at http://www.searchenginejournal.com/index.php?p=2274.