If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools.

This O'Reilly book by Harold Davis is the most basic introduction to the topic I've seen yet, so it will mostly appeal to newcomers to search marketing.

In fact, the first section, "Making Money with your Web Site," has little to do with Google or even search marketing, but rather takes a mostly higher-level view of the necessary ingredients required for online success, explaining the basics of creating a profitable web site and the various options for driving traffic to the site.

Find out more about Harold Davis' book on Google Adwords at http://searchenginewatch.com/searchday/article.php/3606261.