Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links.

Google is famous for touting the simplicity of its AdWords program. "All that's needed is five minutes and a credit card," Google claims on its corporate information web page. And while it's certainly true that you can establish an AdWords account in five minutes, and possibly get your first ad up and running within an hour or so, whether it's actually effective and leads to a successful outcome is another matter altogether.

Read more about the new Adwords Google guide from Andrew Goodman at http://searchenginewatch.com/searchday/article.php/3553391.