While altering the daily budget for a paid search client the other day, I noticed a new setting that's available in Google AdWords Campaign Settings. Not just any setting, but a new option that will likely impact the way most pay per click marketers manage campaigns.

Google recently made available an option on the campaign settings screen called Delivery Method.

Oh, it's probably worth mentioning that what you'll read by following the above link, is all you're going to read from the good folks in Mountain View. Yup, that's right. In true Google fashion, another new feature has been rolled out, unpublicized, and accompanied only by superficial, nebulous documentation to support its users. Extensive digging through Google's own, terminally insipid Inside AdWords blog failed to turn up anything but a link back to that same Adwords help page.

Find out more about the new Adwords ad delivery system at http://www.straightupsearch.com/archives/2006/05/adwords_deliver.html.