Though the vast majority of AdWords advertisers will not have commercials running during Super Bowl XL on Sunday, they can still learn a lesson about ad targeting for on- and off-line media.

Only during the NFL Super Bowl do TV viewers look forward to the commercials as much as they do the game. In the case of matchups between teams from smaller media markets, there is probably even more of the commercial anticipation in play.

AdWords doesn't have a TV commercial scheduled for the big game, but the people behind the service do have some comments that can benefit the heavy advertising hitters and the vast pool of smaller AdWords marketers.

Brands like Pepsi that will be on television should heed the advice that people tend to search the Internet for brands they have just seen during the game. Those advertisers should consider using online advertising to complement their offline spending to take advantage of that.

Find out how to use Adwords marketing to take advantage of the Super Bowl at http://www.webpronews.com.