If you make a Mac-related product, or provide a Mac-related service like consulting, you're probably using some of Apple's trademarks like "Mac" and "Macintosh" in your advertising. Chances are you've never thought twice about doing that, since, after all, you're contributing to the vibrant economy that helps the Macintosh continue to be profitable for Apple - without software from independent developers and without Mac consultants, the Mac would quickly wither away.

Read more about Apple trademarks and Google Adwords marketing at http://db.tidbits.com/getbits.acgi?tbart=08272.