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Adwords Marketing - Apple trademark struggle with businesses continues
Monday, October 24 2005 at 14:44
Apple continues its crackdown on small businesses that use its trademarks to sell products, this time targeting companies using Google AdWords containing Apple product names. One AdWords user received an email from Apple stating that the company "disapproved" of the advertiser's use of several Apple trademarks. When questioned on the reason behind this complaint, Google responded to the user that "The trademark owner of 'Mac' notified us that your AdWords ads were running with the trademarked term without the trademark owner's permission or other legal authority for doing so." The crackdown appears to be part of a larger strategy on Apple's part, which has also included legal pressure against iPod accessory makers to stop using the "iPod" mark.
Read more about Apple trademarks and Google Adwords marketing at http://www.macnn.com/articles/05/10/04/trademark.crackdown/.
