No more waiting list, no more invitations, Google finally has its freely available Analytics service open for site publishers to try. Part of the desire to try will depend on how far a given site publisher trusts Google.

Some worry that the dominant force in search advertising will use the Analytics service to manipulate keyword prices based on how well they perform for a given site.

That seems a bit extreme, since Google already knows, likely to the last bit of a TCP packet, what kind of traffic a particular keyword may have coursing through the tubes of the Internet already. Then again, stranger things happen, but it doesn't look real likely that Google needs to take business away from a Yahoo or a Microsoft through any means other than being good at what they already do.

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