Inceptor Inc. today announced a new feature in its BidCenter search engine advertising management platform that uses mutual fund optimization techniques to help companies fine-tune bids to get the best possible advertising rates and returns from search engines such as Google AdWords and Yahoo! Search Marketing.

Portfolio Optimizer’s unique advantage over other optimization tools is that it employs optimization techniques similar to those that professional money managers use to optimize mutual funds. Advertisers create groups of keywords in BidCenter and allow Portfolio Optimizer to determine individual bids to meet a business goal. Pay per click advertisers are expected to spend over $10 billion on search advertising in 2005.

Learn more about this PPC advertising and Adwords tool at http://www.w3reports.com/index.php?itemid=1097.