Traffic Junction , a leader in pay-for-performance marketing solutions, has introduced TJ Optimiser (TJO) , a complete web-based pay-per-click (PPC) management solution targeted at "affiliates/publishers" to manage, monitor and increase the returns on their PPC campaigns with Google AdWords. The launch of TJO coincides with the start of AD:TECH Expo and Conference, the leading event in the UK exclusively devoted to online marketing solutions, in London this week.

Traffic Junction has been using TJO internally to manage its own PPC campaigns to generate revenues from various affiliate relationships. The company has established a very successful track record with the use of this tool for leading travel industry advertisers such as Superbreak, Lastminute, Expedia and Thomas Cook, making it one of the leading players in the pay-for-performance market.

Read on about this PPC and Adwords tool at http://fr.sys-con.com/read/135886.htm.