ClickZ and Search Engine Watch are reporting that Google Local is testing AdWords ads in their search results and those ads are being differentiated from the normal local search results via little blue balloons and a blue background. These tests may be regionally biased as niether Danny (who may be in England right now) nor Gary (who’s outside of DC) can see the blue balloons (which Danny calls pins).

Read more about Google Local adding Adwords in search results at http://www.searchenginejournal.com/index.php?p=2750.