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- Google Adwords - Brand Discounts at the Major Engines
- Google Adwords - Google Earnings Show Search Business is Stronger Than Ever
- Google Adwords - Google, Comcast to Bid for AOL Portal?
- Google Adwords - AdWords Experiment Gone Wrong?
- Google: alliance with Thomson Directories
- Significant AdWords Upgrades: Site Targeting and Cost per Impression Pricing
- AdWords API beta
Google Adwords - AdWords Experiment Gone Wrong?
Monday, October 24 2005 at 12:20
This seems suspect for a number of reasons, but it's interesting to think about so we'll let the reader decide. Widely read PBS tech-author, Robert X. Cringely, outlines an experiment (one experiment, one reader, one website) that concludes Google AdWords punishes advertisers for dropping keyword bid amounts. But many remain unconvinced.
A reader who follows Cringely's work intimated to him an experiment to test Google's highly profitable AdWords program by setting up a duplicate website to see how his click-through rate fared at different AdWords bid amounts.
Find out more about this Google Adwords experiment at http://www.webpronews.com/insidesearch/insidesearch/wpn-56-20050927AdWordsExperimentGoneWrong.html.
