Google is encouraging users to promote products and services listed on Google Base through its AdWords program.

An item from the Google Base blog reads, " If you're familiar with Google AdWords, you'll be happy to know that we're now enabling you to create AdWords ads for individually posted items in Google Base, right from the Google Base edit item page."

Google Base is a free listings environment in which virtually anyone can list practically anything, making the content stand out on various Google search devices by adding keyword attributes. Google Base results already appear in the general Google results, on Google Maps and in Froogle.

Find out how to integrate Adwords in Google Base results at http://www.webpronews.com/topnews/topnews/wpn-60-20060518AdWordsForGoogleBaseListings.html.