Pay per click advertising is big business online. The two biggest players are Google Adwords and Yahoo's Search Marketing (formerly known as Overture, and before that Goto.com).

Not to be left behind, "Ask Jeeves" has burst onto the scene with its own "Sponsored Listing" program. See http://sponsoredlistings.ask.com.

Ask Jeeves has always shown sponsored ads on their search results pages, but they were pulled from Google. Now paid ads will be come primarily from Jeeves' inventory (followed up by those from Google).

Read more about the Ask Jeeves "Sponsored Listing" program at http://www.webpronews.com/enterprise/enterpriseonline/wpn-13-20050929AskJeevesNottobeLeftBehindinPayPerClickRace.html.