The industry is divided into multiple camps; white hats vs. black hats and SEO vs. PPC, as the two main opposing camps. The major point Danny made was that this doesn't serve the industry overall and that we have more in common then not.

This fragmentation seems to affect people's judgment in a number of ways but what has really struck me is how it keeps blinders on people. These opposing camps use different tools and don't seem to talk to one another. The article will give a short description of a new PPC/AdWords feature that can be used as a SEO tool. As a matter of fact, no one at the Chicago Search Engines Strategies session on SEO tools mentioned this, pretty much reinforcing Danny's point.

Find out how to use the Google Adwords Keyword Tool as a SEO tool at http://www.webpronews.com.