Google has just announced that they have found a way to effectively monetize Google Video beyond the Google Video Store model they are currently using. Google Click-To-Play Video Ads will be a part of the Google Adwords content network; in a sense - AdSense Video.

At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.

Like other Google AdWords advertising options, Google Click-To-Play Video ads will compete for placement on sites running Google AdSense Advertising. Instead of sites only running text link or image ads, now video will be an option for the publisher and advertiser.

Find out more about Google Click-To-Play Video Ads at http://www.searchenginejournal.com/?p=3456.