This is a major opportunity for PPC advertisers and/or business owners that couldn't afford the old price of Urchin On Demand, a tracking software and web analytics service that imports PPC costs directly from Google AdWords accounts.

Urchin makes it easier for users to analyze ROI in online campaigns. The service allows advertisers and online-business owners to see how visitors search, navigate and buy goods and services online.

But this is not all: in this new price tag, Google allows tracking for up to 50 websites (100,000 page views) per month, unlike before when single website tracking was included into the service.

Users can upgrade their subscription to one million page views per month for just $100 extra.

The price to purchase the full Urchin On Demand license remains the same - $895.

WebSideStory Inc. and WebTrends Inc., the main competitors of Urchin, may be forced into the revision of their own pricing schemes after this change.