Depending on broad match or phrase match to get listed on Google? A new tweak to Google AdWords means that in some cases, that might no longer get your ad listed as in the past.

AdWords accounts have been set to Pacific Time since their debut, but an update will allow AdWords users to set their accounts to use local time instead.

Google, the search giant and would-be multi-media advertising enabler, has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines.

Hoping to bolster its associate network, Amazon.com has begun testing an AdSense-like program that enables associates to host sponsored links from a third-party provider.

Just recently in the later part of 2005, a bright young man who’s identity still remains a mystery to most, decided to wake up America and the rest of the world to what had made him a multi-millionaire! What began as only a dream to him soon quickly became a reality as he would quickly evolve on the Internet as the new buzz word and talk on just about every marketing forum. From the smallest search engines all the way to the biggest as in Google, awed whispers were beginning to be spoken of who this mystery man was and how he had made so much money literally overnight by way of using Google AdWords, AdSense, and even eBay to create his fortune.

Though the vast majority of AdWords advertisers will not have commercials running during Super Bowl XL on Sunday, they can still learn a lesson about ad targeting for on- and off-line media.

Shares of Google Inc fell as much as 19 per cent on Tuesday after the web search company widely missed Wall Street earnings targets due to relatively weak British results which led to a high tax rate.

According to the results of a survey of 1,200 advertisers performed by Outsell, Google’s AdWords search marketing unit is more effective than Yahoo or MSN (although MSN adCenter is still in limited run) search marketing offerings.

Antitrust concerns about Google's acquisition of radio advertising firm dMarc Broadcasting did not prevent the FTC from approving the deal, but the road ahead may be a rocky one for Google on the radio dial.

After making version 3 of the AdWords API available, with new support for content bidding, Google had to revert to the previous version a day later.