An old saying from the Chinese philosopher and general Sun Tzu could be applied to an alliance between eBay and Google: Keep your friends close and your enemies closer.

AMSTERDAM (Reuters) - A dating site for Dutch farmers lost a court case against Google on Thursday after demanding that the world's biggest Internet search engine stop publishing sponsored links to sex sites.

Google will become the search engine for the social networking site and others after paying News Corp. $900 million for the privilege.

Viacom's MTV Networks has agreed to distribute clips from its cable networks over Google's advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said Sunday.

While altering the daily budget for a paid search client the other day, I noticed a new setting that's available in Google AdWords Campaign Settings. Not just any setting, but a new option that will likely impact the way most pay per click marketers manage campaigns.

Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an advertiser has discovered a loophole in the censoring system that results in these censored sites showing up in google.cn search results via the Google AdWords sponsored listings program.

Google announced a "quality change" to the AdWords ad delivery system. Danny Sullivan explained that the ads displayed on a search result page will differ in quantity based on the commercial nature of the keyword phrase.

Depending on broad match or phrase match to get listed on Google? A new tweak to Google AdWords means that in some cases, that might no longer get your ad listed as in the past.

Google, the search giant and would-be multi-media advertising enabler, has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines.

Though the vast majority of AdWords advertisers will not have commercials running during Super Bowl XL on Sunday, they can still learn a lesson about ad targeting for on- and off-line media.