Microsoft has struck deal to become the exclusive provider of web advertising to Facebook, the social networking site, as both companies try to keep up with industry leaders Google and MySpace.

LookSmart Ltd. announced this week the launch of their new enhanced AdCenter with improved functionality including Daily budgets (versus monthly) which give you more control of your distribution and spend. You will now be in distribution every day of the month.

Yahoo! Inc has put a rough date window on the launch of its long-anticipated upgrade to its Search Marketing service, its search-oriented advertising platform that competes with Google Inc's AdWords platform.

Yahoo today revealed plans to roll out an entirely revamped online search advertising system this autumn, in the hope of catching global leader Google.

FindWhat.com — somewhat famous as a rival to Yahoo! in a patent dispute — and the various online businesses that are owned by it are going through serious changes; changes of name. Miva is going to serve as their umbrella brand-name from now on, though prior to this, FindWhat.com used to own Miva Merchant ecommerce storefront tool.

Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft's newly released PPC program, MSN AdCenter.

The giant portal Yahoo shed its Overture brand and renamed it Yahoo! Search Marketing. This replacement is meant to unify all search marketing and related products of Yahoo Inc, under the same umbrella. The re-branding has been finalized in the US, and international markets are to follow. The Overture name will be maintained on an indefinite term in Japan and Koreea.