Ever since Google introduced the Google Quality Score variable into their Adwords system Advertisers and PPC Account Managers have struggled with their accounts performing efficiently. When Google introduced the 'Quality Score' system it forced Adwords users to optimize their accounts so that its ads were most relevant to a users search. Thus, relevant ads increase the Click-Through-Rate (CTR) and more clicks increases the "bling" for Google. Supposedly, this is a win-win for both parties.

What does this all mean? While Google enjoys tormenting us and keeping us guessing constantly, there is a little tip to improving your keyword's quality score.

Read more about writing Adwords and the Google Quality Score at the http://www.searchenginelowdown.com/2005/10/increase-your-google-quality-score.html.