This isn’t exactly breaking news anymore. I decided a while ago that one of my first posts on this blog would be about Yahoo’s new publisher network. Unfortunately it took longer than I expected to get this blog up and going. I’m sure that by now many of you are already familiar with YPN, but I thought I’d go ahead with this anyway as its hard to find a bigger web publishing news story than Yahoo getting into the Ad Network game.

Yahoo Publisher Network, found here is actually still in beta, but don’t let that stop you from signing up. If you’re familiar with Google Adsense then you pretty much know what to expect with YPN. Like Google, YPN analyzes your content and then serves appropriate ads based on your content, or that’s the plan anyways. In actuality I’ve found that YPN’s targeting is abysmal. The ads served when I ran my tests were barely related to my content at all, and some were completely unrelated scummy sounding MLM ads (think pyramid schemes).

Read this Yahoo Adwords presentation at http://www.sitepoint.com/blogs/2005/10/17/introducing-yahoo-publisher-network/.