This week, Yahoo! Search Marketing will begin truncating its sponsored search text ads after the first 70 characters. Many search marketers see the move as a positive one.

While some search marketers may miss Yahoo!'s longer text ads, most see the move to match Google's shorter listings as a positive sign of industry standardization.

The overwhelming response of search marketers polled by ClickZ News was that Yahoo!'s December decision to shorten the display of paid search ads on its site from 190 to 70 characters will be positive for users and advertisers. Several SEMs agreed that this kind of standardization is a good thing for the industry, allowing advertisers to manage their keyword buys more easily, to compare results across engines, and to create ads that are more in line with consumer behavior.

Read more about SEMs' reactions to Yahoo shortening its text ads at http://www.clickz.com/news/article.php/3577666.