Bid Management Software

• Atlas OnePoint:

  Atlas OnePoint (the former GoToast) is the most popular bid manager for pay per click users. It allows you to control your bids on up to 40 PPC search engines and sends you detailed email status reports, informing you on the ads positions, the changes that were made and 13 possibilities to personalize the auto-bidding process – a feature to be expanded soon. The present offer includes 14 days of free trial.

• KeywordMax:

  KeywordMax is software that performs three distinct functions, embedding a keyword tool, a click tracker and a bid manager. Above from the usual features of a bidding tool, KeywordMax identifies bidding strategies that suit certain PPC search engines and uses them – such as "jamming" on Overture.

  You can subscribe for a free demo for each of the three tools – including the bid manager – if you agree to give away some personal data.

• Dynamic Bid Maximizer:

  Here is an interesting piece of software – a program that comes in two versions. The first one is for managing your Overture campaigns. The other one is to control bids on other PPC search engines (including AdWords). Why is this needed? Because Overture still remains essentially different from AdWords when it comes to bidding strategies. The product comes with a build-in keyword generator tool and produces detailed reports on the campaign evolution.