Ad Builders
- Ad Word Generator:Ad Word Generator helps you create AdWords™ ads on the fly. For this purpose, it uses a list of over 5,000 successful sales terms grouped in 65 categories. This tool is meant to help copywriters and not to take their job away :). We suggest you to consider it when you need something to kick-start your creativity.Created by Rod Beckwith & Jeff Alderson.
- Adwords Themepacks:Also a tool by Jeff Alderson, "Adwords Themepacks" delivers pre-done, targeted AdWords™ campaigns. A pre-done campaign is made of researched keywords and ads written by a professional copywriter, optimized to deliver the maximum click-through rate. Plus, this tool suggests almost all the misspellings you could be missing (they are said to represent somewhere between 10 and 20 % of your targeted market).
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Adwords™ eBooks
- The Definitive Guide to Google Adwords:
Perry Marshall’s book is a keeper. While we often said that this is an AdWords™ beginner’s resource, we made good use of it in the past too, and we still return to it, even though we’re not so beginners anymore.
Perry use case studies – mostly personal examples, to explain keywords selection, writing and testing ads, tracking results, improving landing pages and much more. You'll love it. We suggest you to start with his 5 days FREE email course.
- Google Cash:
"Google Cash" (by Chris Carpenter) is the reference book to promoting affiliate programs through Google AdWords™. It's all about making money - about finding high profit margin affiliate products and advertising these products (services) efficiently using AdWords™. A book that made history!
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Affiliate Marketing eBooks
- The Super Affiliate Handbook:
Rosalind Gardner earns $430,000 a year by promoting affiliate programs - and she can prove it. Her course, The Super Affiliate Handbook, speaks of how she does it – step by step. A must read.
- Affiliate Marketers Handbook 2005:
James Martell on the other hand, has written a book on promoting affiliate programs by using SEO techniques. It’s called The Affiliate Marketers Handbook and it’s probably the only book you’ll find on building free traffic websites that sell affiliate programs, that’s worth the money.
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Bid Management Software
- Atlas OnePoint:
Atlas OnePoint (the former GoToast) is the most popular bid manager for pay per click users. It allows you to control your bids on up to 40 PPC search engines and sends you detailed email status reports, informing you on the ads positions, the changes that were made and 13 possibilities to personalize the auto-bidding process – a feature to be expanded soon. The present offer includes 14 days of free trial.
- KeywordMax:
KeywordMax is software that performs three distinct functions, embedding a keyword tool, a click tracker and a bid manager. Above from the usual features of a bidding tool, KeywordMax identifies bidding strategies that suit certain PPC search engines and uses them – such as "jamming" on Overture.
You can subscribe for a free demo for each of the three tools – including the bid manager – if you agree to give away some personal data.
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Click Fraud Prevention Software
- Who'sClickingWho?:
Who's Clicking Who is a fraud detector that tracks multiple PPC search engines, detects IP addresses and pops-up a "click minder" (a customizable display message to tell the click-maker that the abuse has been detected). Use this tool as a third party witness to get refund from the PPC service when your ads are subject to click-fraud.
- Click Auditor:
Click Auditor is part of the KeywordMax. We presented this tool before. It incorporates four tools to help search engine marketers:
- Click Auditor, the click-fraud tracker
- A bid manager
- A keyword builder.
- A ROI tracker.
Click Auditor identifies strange click patterns (for example more than usual clicks from the same IP), geographic activity and also clicks from competitors.
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Keyword Competitive Analysis Software
- Ad Word Analyzer:
Ad Word Analyzer is a very handy tool when you are running many campaigns. This product uses the functions of Yahoo’s Overture (a free, web-based tool) to get keyword suggestions and sends queries both to Overture and AdWords to collect competition information; it saves a lot of time. Made by Jeff Alderson from Xybercode, Inc.
- AdWordEqualizer:
AdWord Equalizer stands apart through the quality of its stats: the daily searches for each keyword you target, how frequently the competitor ads are being displayed, which affiliate programs are more popular, what shares of market do your competitors dominate, etc. If you can afford it, get it! Especially if you are in the affiliate marketing business...
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Keyword List Editors
- Keyword Monster:
Keyword Monster can generate up to 1,000 of related keywords and phrases, based on the original terms you feed it. The advantage is that you don’t spend time with building keywords lists anymore. The process just takes few minutes. The "monster" also automates the .com transformation and eliminates extra-spaces of your search phrases; worth having.
- Adwords Wrapper:
We don’t know which is of more value: the time you spend for finding new keywords or for applying the keyword-match options for each one in particular? Either way, you don’t have time to spare and applying kwords-match options is certainly an operation worth to automate. Have AdWords Wrapper - applies "phrase match", [exact match], and –negative options to your keywords, for FREE.
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Keyword Suggestion Tools
- Wordtracker:
Wordtracker is the leading keyword suggesting service today. Currently, it offers a free up-to 50 keywords research trial version. We think it’s worth paying a visit to their website and trying it.
With the paid version, your keyword basket can hold up to 5000 keyword phrases. The KEI indicator estimates the profitability of each suggested keyword. If you find some suggested keyword very interesting, you can use a cute option called Dig to generate more phrases around it. Overall, the price policy is flexible.
- Overture Keyword Selector Tool:
Overture Keyword Selector Tool from Yahoo is very useful because it is a reference resource, but also because it's free, being used by Overture and AdWords advertisers, altogether. We could also find a sequence of products for sale out-there and all they do is sweat-out Overture’s features.
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Major Affiliate Networks
- Comission Junction:
Commission Junction is the most popular affiliate network, because it is also the most versatile. You can choose among topic-classified affiliate programs (CJ owns a huge inventory) and you can learn a lot about managing your affiliate account at their help center called CJ University. The intranet-style email system is more spam protective than if you were to use your usual email.
There’s no way you can’t find affiliate programs to suit you on Commission Junction. There are tens of thousands of programs, and most of them are glad to automatically approve you.
- ClickBank:
ClickBank is a famous affiliate network that only markets downloadable products, especially e-books and software products. Its popularity stands proof for its profitability. ClickBank is cheap and easy to join. For merchants, the possibility to deliver the products online is a binding requirement.
If you want to join ClickBank as an affiliate, you must pay it 7% plus $1.00 for each sale you make. The commission is identical for merchants. There’s a risk that customers of yours buy through their own link – that would mean some commissions lost. The commissions at ClickBank tend to be very good – 30% to 50% of each sale. Click Bank sends you checks every two weeks.
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Major Pay Per Click Search Engines
- Google AdWords:
We consider Google AdWords among the most professional pay per click services available. There are many reasons why you should try it: the low set-up fee ($5), no minimum requirements for the daily spent, the possibility to decide your daily budget, the AdWords Discounter Tool that automatically lowers your CPC when possible and lots of others. But probably the best feature of all – as we see things (and we disagree with those that consider it a downside) – is the way AdWords urges advertisers to offer relevance and gain high click through rates. We highly recommend it.
- Yahoo! Search Marketing ( former Overture ):
Yahoo! Search Marketing is the main competitor of AdWords – they both reach approximately the same share of active Internet users (that is more than 80%) and are equally popular among PPC advertisers. There are few differences among these two, but the most important occurs in ranking by ad performances. On Yahoo! Search Marketing, in order to rank higher you just need to bid a higher cost per click – a thing that may not happen on AdWords, if you have a low click through rate. If you care for this aspect, once your ad running, there’s nobody going to disable it for low performances, other than you.
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Site Builders
- Site Build It!:
Site Build It! is a full featured product that will help you create, fill with content and publish your own website just by point and click. You can create your logo; choose from a wide range of templates; create a newsletter subscription page, and even benefit from search engine optimization advice. Ken Evoy does a good job teaching you things step by step, from site building through publishing and advertising. Site Build It! is ideal for Internet marketing beginners because it offers all you need in one package.
- Google Landing Page Generator:
Not as feature-loaded as Site Build It! , but still useful when you want to quickly set-up a landing page for a new campaign, is Google AdWords Auto Magic Landing Page Generator. The package includes web hosting and a graphics editor. Creating a landing page with Auto Magic is a four steps short process, which anybody can take.
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Tracking Software
- ClickTracks:
ClickTracks will show you how your visitors interact with your website in an organized manner by providing you useful, visual analysis of clicks: geo-IP identification, pages viewed by each visitor, a before and after visitor label and much more. This tool is one of the most popular among large business owners that run costly PPC campaigns.
- Atlas OnePoint:
Atlas OnePoint (the former GoToast) is the most popular bid manager for pay per click users. It allows you to control your bids on up to 40 PPC search engines and sends you detailed email status reports, informing you on the ads positions, the changes that were made and 13 possibilities to personalize the auto-bidding process – a feature to be expanded soon. The present offer includes 14 days of free trial.
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