Perry Marshall’s book is a keeper. While we often said that this is an AdWords™ beginner’s resource, we made good use of it in the past too, and we still return to it, even though we’re not so beginners anymore.

Perry use case studies – mostly personal examples, to explain keywords selection, writing and testing ads, tracking results, improving landing pages and much more. You'll love it. We suggest you to start with his 5 days FREE email course.

Rosalind Gardner earns $430,000 a year by promoting affiliate programs - and she can prove it. Her course, The Super Affiliate Handbook, speaks of how she does it – step by step. A must read.

Atlas OnePoint (the former GoToast) is the most popular bid manager for pay per click users. It allows you to control your bids on up to 40 PPC search engines and sends you detailed email status reports, informing you on the ads positions, the changes that were made and 13 possibilities to personalize the auto-bidding process – a feature to be expanded soon. The present offer includes 14 days of free trial.

Who's Clicking Who is a fraud detector that tracks multiple PPC search engines, detects IP addresses and pops-up a "click minder" (a customizable display message to tell the click-maker that the abuse has been detected). Use this tool as a third party witness to get refund from the PPC service when your ads are subject to click-fraud.

Ad Word Analyzer is a very handy tool when you are running many campaigns. This product uses the functions of Yahoo’s Overture (a free, web-based tool) to get keyword suggestions and sends queries both to Overture and AdWords to collect competition information; it saves a lot of time. Made by Jeff Alderson from Xybercode, Inc.

Keyword Monster can generate up to 1,000 of related keywords and phrases, based on the original terms you feed it. The advantage is that you don’t spend time with building keywords lists anymore. The process just takes few minutes. The "monster" also automates the .com transformation and eliminates extra-spaces of your search phrases; worth having.

Wordtracker is the leading keyword suggesting service today. Currently, it offers a free up-to 50 keywords research trial version. We think it’s worth paying a visit to their website and trying it.

With the paid version, your keyword basket can hold up to 5000 keyword phrases. The KEI indicator estimates the profitability of each suggested keyword. If you find some suggested keyword very interesting, you can use a cute option called Dig to generate more phrases around it. Overall, the price policy is flexible.

Commission Junction is the most popular affiliate network, because it is also the most versatile. You can choose among topic-classified affiliate programs (CJ owns a huge inventory) and you can learn a lot about managing your affiliate account at their help center called CJ University. The intranet-style email system is more spam protective than if you were to use your usual email.

There’s no way you can’t find affiliate programs to suit you on Commission Junction. There are tens of thousands of programs, and most of them are glad to automatically approve you.

We consider Google AdWords among the most professional pay per click services available. There are many reasons why you should try it: the low set-up fee ($5), no minimum requirements for the daily spent, the possibility to decide your daily budget, the AdWords Discounter Tool that automatically lowers your CPC when possible and lots of others. But probably the best feature of all – as we see things (and we disagree with those that consider it a downside) – is the way AdWords urges advertisers to offer relevance and gain high click through rates. We highly recommend it.

Site Build It! is a full featured product that will help you create, fill with content and publish your own website just by point and click. You can create your logo; choose from a wide range of templates; create a newsletter subscription page, and even benefit from search engine optimization advice. Ken Evoy does a good job teaching you things step by step, from site building through publishing and advertising. Site Build It! is ideal for Internet marketing beginners because it offers all you need in one package.

ClickTracks will show you how your visitors interact with your website in an organized manner by providing you useful, visual analysis of clicks: geo-IP identification, pages viewed by each visitor, a before and after visitor label and much more. This tool is one of the most popular among large business owners that run costly PPC campaigns.