Tracking Software

• ClickTracks:

  ClickTracks will show you how your visitors interact with your website in an organized manner by providing you useful, visual analysis of clicks: geo-IP identification, pages viewed by each visitor, a before and after visitor label and much more. This tool is one of the most popular among large business owners that run costly PPC campaigns.

• Atlas OnePoint:

  Atlas OnePoint (the former GoToast) is the most popular bid manager for pay per click users. It allows you to control your bids on up to 40 PPC search engines and sends you detailed email status reports, informing you on the ads positions, the changes that were made and 13 possibilities to personalize the auto-bidding process – a feature to be expanded soon. The present offer includes 14 days of free trial.

• KeywordMax:

  KeywordMax is software that performs three distinct functions, embedding a keyword tool, a click tracker and a bid manager. Above from the usual features of a bidding tool, KeywordMax identifies bidding strategies that suit certain PPC search engines and uses them – such as "jamming" on Overture.

  You can subscribe for a free demo for each of the three tools – including the bid manager – if you agree to give away some personal data.

• AdWatcher:

  Ad Watcher is an "all in one" tool, that among other things, tracks the visitors that are susceptible of click fraud. The fraud detector has the ability to filter apart the repeated clicks that lead to sales/repeated sales, which, we think, stands for better accuracy.

  Another advantage is the transparency of the tracking campaign - the software doesn't display an AdWatcher.com domain as a tracking link; instead, it uses your own domain.

• HyperTracker:

  HyperTracker allows you to track anything from any method that you use to drive traffic to your website: ads in ezines pay per click search engines, classifieds, joint ventures, free downloads, and autoresponders. You can choose to receive daily or weekly reports by email, about clicks, sales, conversion rates, campaign costs, ROI etc. Also allows split testing and ad rotation up to 128 URLs. Monthly fee based subscription.

• AdMinder:

  We strongly recommend AdMinder when you have to manage multiple campaigns, because it has a nice feature that allows you to visualize at a glance the summary of all campaigns. The tracking can be set for each campaign or for each ad, at your wish. Monthly fee based subscription.

• AdTrackz:

  AdTrackZ calculates ROI and costs within any period of time you want to analyze. It tells you the clicks, sales, subscriptions, downloads, and all categories of costs. If you work as an affiliate marketer, you can use encrypted pages to protect your affiliate commissions. The product sells for a one time fee.

• DirectTrack:
  DirectTrack is a more complex tracking, reporting, ad serving and affiliate management system, all in one easy to use package. It was originally created in 1997 and is now licensed on a privately branded basis worldwide. For 2 years in a row, it was voted #1 tracking software. If you can afford it, we certainly recommend it!
• LinkCounter:

  LinkCounter allows you to track the traffic on any type of link (affiliate links, PPC ads and internal links). For each link you get the associated revenue and cost. You can set up your connection tariffs, generate monthly and total statistics, and include warnings in case the time or cost surpasses a specified limit. The product sells for a one time fee.

• 1ShoppingCart:

  ShoppingCart is a one-stop solution that allows you to control anything about your e-commerce business. Considering that you can’t have a profitable business online without a proper marketing concept, the package also includes complete features for online marketing tracking. ShoppingCart lets you calculate costs and sales, rotates up to 3 different landing pages, and offers real time tracking.

• Urchin:

  Urchin allows you to choose among running the campaigns tracking yourself or having it completely outsourced. If you choose to do the tracking in house, you’ll have the possibility to track results for up to 100 campaigns simultaneously by using their modular log-based web analytics software.

• ConversionRuler:

  ConversionRuler is designed to track and report the number of catalog requests, e-newsletter signups, and orders for any Internet marketing campaign you execute, including email newsletters you send, online advertising you buy, partnership arrangements you negotiate, and pay-per-click programs you run. For those who run pay-per-click programs, there are features that make it easy to track the return on your investment for each keyword.

• Synergyx:

  Synergyx is again a multi-functional software that comes integrated directly into your website. Tracking affiliate commissions and referrals is what it does best, but you also have an autoresponder, a business manager and a shopping cart, just in case these are features you need.